Joel WhiteJan 171 minImportant: Change in SubscriptionFrom today forward, I will be blogging exclusively on LinkedIn. LinkedIn calls it a "newsletter", the home page for which is here. On...
Joel WhiteDec 28, 20231 min100 Thoughts on Pricing: Final ThoughtPrice for the future, not the past. It doesn't matter that it took 6 hours a month on average to manage sites the past 3 years, or merits...
Joel WhiteDec 27, 20231 min100 Thoughts on Pricing: #99What if 2024 turns out to be a banner year for economic performance? Does your pricing support the investments you'll need to make in...
Joel WhiteDec 26, 20231 min100 Thoughts on Pricing: #98There was supposed to be a serious recession in 2023, but it never came. Instead, economic growth is strong, inflation is rapidly...
Joel WhiteDec 22, 20231 min100 Thoughts on Pricing: #97Tis the season for annual renewals. If your customer has a renewal expiring at year end, and they've been dragging their feet, you need...
Joel WhiteDec 21, 20231 min100 Thoughts on Pricing: #96Pricing leaders have a great opportunity and- I'd submit, a great obligation- to influence the organization towards keeping its...
Joel WhiteDec 20, 20231 min100 Thoughts on Pricing: #95Last thought on pricing mistakes- if your pricing is delivered by humans, there will be mistakes. The vast majority of pricing...
Joel WhiteDec 19, 20231 min100 Thoughts on Pricing: #94Sometimes you will realize a significant pricing mistake after the pricing was sent but before a contract is signed. I don't care what...
Joel WhiteDec 18, 20231 min100 Thoughts on Pricing: #93Sometimes you will price an offering incorrectly. Say you price an offering for a customer today at $35,000, the customer signs up, and...
