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  • Writer's pictureJoel White

100 Thoughts on Pricing: #93

Sometimes you will price an offering incorrectly. Say you price an offering for a customer today at $35,000, the customer signs up, and you later realize it should have been $45,000. A year later, the customer wants something similar, and you price it at $45,000. The customer will say, hey I thought this would only be $35,000 (they will say this even if you gave them a heads up). The response is not to discount it back to $35,000 or some small incremental increase, but to say "Yes the previous pricing was a mistake, which we regret (which is 100% the truth), but the pricing for that offering is $45,000."

Don't pay for the same mistake twice.



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