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  • Writer's pictureJoel White

100 Thoughts on Pricing: #94

Sometimes you will realize a significant pricing mistake after the pricing was sent but before a contract is signed. I don't care what T&Cs were in the RFP or even your proposal- until the contract is signed, you can correct that error. If the buyer simply won't budge, though, you have a tough decision to make. But you are not obligated to honor the erroneous price (neither is the buyer obligated to accept a change).

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