Project Sampling

Pricing Revamp for Patient Recruitment Firm

Marketcap Consulting worked with a patient recruitment firm to revamp its pricing model to better respond to new opportunities and present their value proposition in a novel way. The whole process, inclusive of redesign, iterations, and testing, took about 8 weeks with minimal demand on client resources. The revamp was followed by 3 months of active monitoring by Marketcap to ensure implemented changes became engrained processes at the client.

Pricing Validation for VRO

A leading virtual research organization (VRO) requested Marketcap Consulting to validate its final pricing tools, processes, rates, and algorithms as the VRO was finalizing a year-long project to overhaul its pricing. MCAP completed the validation and actually helped the company implement additional pricing functionality and a reconfigured rate model that better reflected where the VRO was in its company lifecycle. The initial validation was completed in 5 weeks (over a holiday season) and the additional functionality and rate reconfiguration lasted another 6 weeks.

Project Finance and Pricing Template for New Service Provider

A newly formed clinical research service provider was off to a fast start in winning projects and onboarding staff to support delivery. Marketcap Consulting developed simple, easily maintainable templates for this company to price new opportunities quickly and track the profitability and cash flow of those projects over their duration, all in an integrated manner.

Pricing Revamp for FinTech / Digital Banking Enabler

A leading digital banking service provider needed to significantly improve its pricing tool and develop a standardized proposal template for its sales and marketing efforts. Marketcap Consulting completed both objectives in less than 6 weeks.

Business Partnering Support to a Swiss CRO with a Special Focus on South Asia and MENA

Marketcap Consulting recently kicked off a project with DRK Pharma Solutions to introduce their local partnering model to global CROs who lack physical presence in South Asia (primarily Pakistan, Nepal, Sri Lanka, and Bangladesh). Marketcap and DRK collaborated to create a unique subcontracting model that allows global CROs to offer their own clients and prospects clinical capabilities in the region, across numerous therapeutic areas and at profit margins comparable to their own core countries.

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Contact me to learn more about this exciting project!

Global Pricing Integration for Rapidly Growing CRO

Marketcap Consulting worked with a rapidly growing medical device CRO who needed to consolidate multiple regional pricing tools into a single consolidated pricing tool that covered their global needs and facilitated project setup in their new financial system. The new tool went live about 9 weeks from project start, after which Marketcap supported continuous improvements over the subsequent 2 months.

Due Diligence Support for Unique Corporate Transaction

Marketcap Consulting project managed the due diligence response process for Highline Sciences with respect to its recent acquisition by Tempus.

FP&A Support for Repeat Client

Marketcap Consulting supported an existing client on a new need they had to overhaul their corporate FP&A template for their budget cycle. The project was completed under aggressive timelines to ensure the client could complete their Board approval process well before year-end.

Pricing Modernization and Business Reporting Support

A therapeutically focused CRO was using an extremely outdated pricing tool and lacked templates with which to evaluate project profitability. Marketcap Consulting modernized the company's pricing tool and overhauled its algorithms, including integrating its specialty lab services and other niche services into the new tool, in only 6 weeks. This company has since retained MCAP to develop templates with which to evaluate project profitability, backlog forecasting, and other fundamental corporate finance tools.

Pricing Validation for International CRO

Marketcap Consulting performed a rapid pricing analysis for an international CRO seeking to validate its pricing in a region into which it recently expanded. The entire process, from contract signature to recommendations and resulting alignment discussions, took 1 week.

Interested to Learn More?

Marketcap Consulting exists to rapidly increase the value of your company by improving the profitability and performance of your business and financial operations. The projects above provider a flavor of how this is achieved in a variety of ways. No two needs are the same, however, so contact me to discuss how I can your achieve your goals!