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  • Writer's pictureJoel White

100 Thoughts on Pricing: #98

There was supposed to be a serious recession in 2023, but it never came. Instead, economic growth is strong, inflation is rapidly declining, the stock market is on fire, and unemployment has stayed very low. If you are still slashing prices to retain market share and/or keep staff utilized, either your base pricing is overinflated or you have other problems to solve (BD strategy, marketing, customer retention, etc.).

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