100 Thoughts on Pricing: #87

Should you post your pricing to your website? Broadly speaking, the more you are able to commit to the same pricing for most customers, to keeping your pricing at a small number of tiers (3-4 tops), and limiting how often your pricing changes, the more you'll benefit from posting prices online. Those benefits can be tremendous- you spend far less time and resources sending quotes, price negotiations are limited to exceptional situations, and you can still leave an option for custom quoting of unique needs.