A Twist on Segment Reporting
Everyone has some version of this:
These charts show revenue and customer mix but do a poor job informing the reader how that mix or combinations thereof can drive future growth.
Consider including reporting that shows how your business will increase the breadth of your offerings that are purchased by customers:
Such reporting keeps you focused internally on expanding business with current customers, and demonstrates to potential investors your go-forward opportunity to drive organic revenue growth at low customer acquisition cost.
Contact me or book a meeting to discuss how these principles can be applied to improve the performance of your business.