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  • Writer's pictureJoel White

100 Thoughts on Pricing (Tools): #64

When I look at how I build pricing tools now versus 2+ years ago, conditional formatting stands out as the functionality where I've most increased my focus now versus then. Conditional formatting cues people to what they do and don't need to see. It warns people when something might be wrong or needs further consideration. It makes a spreadsheet based tool look and feel much more like a web application.


The programming can be painstakingly tedious but the payoff is immense and there are ways to get faster at the programming piece. When I look at the tools I'm most proud of this year, they all have substantial conditional formatting that helps people do their jobs more quickly (with far less eyestrain).

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