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100 Thoughts on Pricing: #9

  • Writer: Joel White
    Joel White
  • Jul 17, 2023
  • 1 min read

Cash neutral isn't good enough- be cash positive. When your customer cancels a project because they failed to raise money, or didn't plan properly, or changed execs and wants to bring in a different vendor, you want to be in a position of calculating what refund you'll send, not chasing a winddown payment the client will try to dispute and negotiate down at all costs, usually after all work is complete.

 
 
 

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