Joel White
100 Thoughts on Pricing: #58
Tips on responding to / making decisions based on anecdotal customer feedback on pricing.
Consider the source and their motives.
Consider the feedback language (you should almost always ignore feedback like "I've NEVER SEEN [the way you priced or set terms for something]").
Pay more careful attention to pricing feedback on new offerings and terms you've recently changed
Reach out to an unbiased external source for perspective
Look for trends in the feedback