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  • Writer's pictureJoel White

100 Thoughts on Pricing: #58

Tips on responding to / making decisions based on anecdotal customer feedback on pricing.

  • Consider the source and their motives.

  • Consider the feedback language (you should almost always ignore feedback like "I've NEVER SEEN [the way you priced or set terms for something]").

  • Pay more careful attention to pricing feedback on new offerings and terms you've recently changed

  • Reach out to an unbiased external source for perspective

  • Look for trends in the feedback

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