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  • Writer's pictureJoel White

100 Thoughts on Pricing: #57

"Price discovery" is one of my favorite terms, but I don't use it in the technical economics sense. The technical sense is buyers and sellers in a big marketplace finding the equilibrium price for something (goods, assets, etc.). In my work with service and technology providers, price discovery is all about:

  • never being 100% certain you are charging the best possible price for your offering

  • testing and tinkering with options, terms, tools, and tactics to continually improve pricing (and all other financial) outcomes

  • knowing the competitive pricing landscape without becoming overly influenced by it, and

  • my favorite- developing intuition and mastery around what works and doesn't work with your customers.

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