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  • Writer's pictureJoel White

100 Thoughts on Pricing: #49

Fortunately, most pricing tools at least try to estimate profitability. Unfortunately, most do so incorrectly. What has surprised me the most, however over 2+ as an independent pricing consultant, is this- companies usually know their estimates are wrong and/or outdated, but don't fix or update them.

This is first and foremost a failure of financial governance.



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