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100 Thoughts on Pricing: #49

  • Writer: Joel White
    Joel White
  • Sep 26, 2023
  • 1 min read

Fortunately, most pricing tools at least try to estimate profitability. Unfortunately, most do so incorrectly. What has surprised me the most, however over 2+ as an independent pricing consultant, is this- companies usually know their estimates are wrong and/or outdated, but don't fix or update them.


This is first and foremost a failure of financial governance.

 
 
 

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