100 Thoughts on Pricing: #47
Service providers need to think carefully before simply adding new technology fees to their pricing.
Is the technology truly mandatory, or should it be presented as optional?
How have you incentivized customers to buy optional technologies?
Does the technology offset service fees anywhere else?
If the technology is not making other services more efficient, but you're telling customers it's mandatory, your customers are going to have a problem with this.
Discounts on technologies are often calibrated very differently from services- is this easy for your team to implement and govern?