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  • Writer's pictureJoel White

100 Thoughts on Pricing: #47

Service providers need to think carefully before simply adding new technology fees to their pricing.

  • Is the technology truly mandatory, or should it be presented as optional?

  • How have you incentivized customers to buy optional technologies?

  • Does the technology offset service fees anywhere else?

  • If the technology is not making other services more efficient, but you're telling customers it's mandatory, your customers are going to have a problem with this.

  • Discounts on technologies are often calibrated very differently from services- is this easy for your team to implement and govern?

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