Providing options is an incredibly powerful way to differentiate your proposals from the competition. Your competitors likely won't offer any, and the ones they do won't be the same as yours. Add "Optional Services and/or Technologies" into your default agendas for proposal kick off meetings and/or midstage review meetings. Automate pricing of common options into your pricing tool so they're easy to drag and drop into your proposals. Add a section to your proposal template anticipating these offerings.
